Annapurna is a family-run business with over 30 years of experience in providing quality outdoor gear for hiking, mountaineering, skiing, and other nature-driven activities.
During the years 2018-2023, I worked as a freelance graphic designer, creating engaging visual content across digital and print platforms and collaborated closely with the marketing team to design seasonal and promotional materials for both the physical store and online shop.
My tasks
• Campaign visuals for social media, blog posts and newsletters
• Campaign visuals for social media, blog posts and newsletters
• Posters, discount tags, price lists and signage for in-store promotions
• Web banners and product visuals for special offers, giveaways and seasonal product selections
Tools Used
Illustrator · Photoshop · After Effects
Illustrator · Photoshop · After Effects
Seasonal Promotions & Product Highlights
A selection of seasonal web banners and social media posts created to promote new product lines, brand collections(e.g. Fjällräven, Kohla, Primus, Marmot), and store-wide promotions.
Visuals designed to align with each brand’s identity while remaining consistent with Annapurna’s visual language.
2021 & 2022 Fjällräven Kanken Art Backpack promo banners
Marmot & Kohla's new collections promo banners
Promotional Campaigns & Discount Offers
Design of versatile promotional materials for various sales campaigns, including seasonal discounts, limited-time offers, and loyalty-based promotions.
Assets were tailored for use across the website, social media, newsletters, and in-store displays, ensuring a unified and eye-catching visual identity.
Discount Tags & Other In-Store Graphics
Designed physical store materials including price tags, promotional signage, and in-store posters.
These elements were created to clearly communicate discounts, highlight featured products, and maintain brand consistency across the retail environment.
Discount labels & Sticker design for Store opening hours with payment options
Printed Ads & Posters & Price lists
Created print ads and branded layouts for outdoor magazines and promotional flyers, aligning with Annapurna’s visual identity.
Each layout was optimised for readability, seasonal relevance, and audience engagement.
Annapurna advertisement in "Slovenia – sport climbing guide", "The Great Ski Touring Guide")
